How to make money Blogging
This article will help you make money blogging. Whether you have a blog already or need to start from scratch, I have all the steps here to get you from nothing to a revenue generating blog. I will take you through the five steps. 1) Set up your blog, 2) Start creating useful content, 3) Stop blogging and find readers, 4) Build engagement and 5) Start making money. Now let`s get started.
- Start a blog.
Starting a blog can seem like a daunting task but this really is one of the easiest steps towards making money blogging. There are a number of free and paid sites you can utilize to start your blog. To start out I would use WordPress, it`s easy to use and very user friendly. Just sign up. Choose your theme and pages you would like to add than start writing. Sounds simple right? I will go into more detail now to make sure everything goes smoothly.
To break it down there is a few steps to complete in order to get your blog up and running;
- a) Choose your platform
- b) Secure a domain name and get hosting in place.
- c) Set up your blog
- d) Design
- e) Create useful content
I will walk you through each step.
Step A: Choose your platform
To start your blog you will need a blogging platform. This blogging platform will help you get your content to your target audience. There are many blogging platforms available but as mentioned above I highly recommend WordPress, it is by far the most popular blogging platform. It is probably the most popular for a few reasons. It is easy to set up, It is free to use and it is easily customizable.
Keep in mind there are two WordPress tools, I had trouble with this in the beginning and was not sure what to choose. Below I explain both to help you make an informed decision;
WordPress.com – They host your blog and look after the back end and give you access to have the blog on their domain, (yoursite.wordpress.com). Free to start but you pay for upgrades.
WordPress.org – You have complete control and host the blog on your own server and domain. You have complete control over your blog such as how it operates, how it looks and how to monetise it. WordPress.org is completely free to use but you need to arrange your own hosting and domain.
WordPress.com is easier to set up but it does give you less control over your design, how you monetise and what features to add. WordPress.com is free to start but could eventually end up costing more because of upgrades. I recommend going with WordPress.org, it will be a little more work to set up and cost a little bit in the beginning but is worth the control over your site, especially if you plan on monetising later on.
Step B: Secure a Domain name and get hosting in place
Now you will need a domain name, your blog’s address, so that you have a place for your blog online. When choosing a domain name remember to consider the following;
Is your domain name easy to remember and easy to spell?
Is it spelt how it sounds?
Are you infringing on anyone’s copyrights or trademarks?
Will your domain have good SEO potential?
Domains are not super expensive but will cost you a few bucks each year. The simplest way to get your domain is to purchase it the same place your blog is hosted such as GoDaddy or BlueHost. A lot of these hosts offer easy installation of WordPress.org and have specially optimised hosting for WordPress blogs.
Step C: Set up your Blog
Set up is basically just installing WordPress on your hosts system. Most hosts have videos to show you exactly how to do it and if you have any trouble during the process, there is usually live chat support or a help desk you can call.
Step D: Design
There are lots of free themes to design your blog, there are also paid (premium) ones. If you really want to stand out in the crowded blogosphere, you may want to make the investment and pay for a unique design. Premium themes are usually more secure, fast and have good search engine optimization, (SEO). After all first impressions mean a lot and could make a difference from turning a tire kicker into a true fan.
Designing the blog can be a bit stressful but you need to remember the design can always be changed. A lot of us start with a design that we later look back on and cringe. The main thing is to get set up, even if it means picking a free theme for now, and evolve from there. So get set up and get on with blogging!
Step E: Create useful content
Time to start blogging! Hopefully you now have your domain, hosting and have installed WordPress and have your theme installed. You have started a blog, there is only one thing to do now, no more excuses. Create content.
There is no rule on how to start or what your first post should be, it varies from one person to the next. I do want to share with you though the two types of content that you are able to create for your blog in WordPress; Pages and Posts.
Pages – Pages are the static pages on your blog. Pages link from your menus and navigation areas on your blog. An example of this is you may have an About page and a Blog post page. Your About page might be best to show up first when people visit your blog so they can read what you are all about. Your blog post page would be where you archive your posts.
Posts – Posts are what you will be spending most of your time creating as a blogger, they are where you create your regular blog posts. Posts should include comments and a date to show when it was published. If you have used a word processor in the past, creating a post will seem very familiar to that if you are writing it in the WordPress processer, or you can copy and paste from your favourite word processer.
- Start Creating Useful Content
A blog is not a blog without content. You will need to focus some time and energy on creating useful content. Useful content is something that provides value to the end user (your target audience). You should have some type of focus for your blog such as a niche or a certain demographic that you will be writing for. A big part of blogging is that you really want make people feel like they really know, like and trust you, which is really important if you someday want to make money blogging. Remember gain trust, provide value and be yourself!
- Stop blogging and find readers
If you want to make money from your blog you need to not only focus on great content but an audience as well. Start out by thinking carefully about the type of person you want reading your blog. Who is your target audience? Now put yourself in your target audiences shoes. What blogs are they reading? Which forums do they participate in? What podcasts are they listening to? Which social networks do they use and who do they follow? Each of these places where your target reader may be gathering is a good place to develop a presence. Let them know you are out there.
Do not be shady or spammy about it. The last thing people want to see is you copy and pasting your link everywhere. After all you are trying to gain a true fan, not just anyone… a true fan. That is why you are systematically and methodically going to target people in your niche or demographic. Answer questions on forums, leave comments on similar blogs, try to land guest posts on those same blogs, engage in social media, follow who your readers are following, and try to appear on a podcast. All these things will help you build an audience that will value your work.
- Build engagement with readers
Now you have been finding readers for your blog and creating great content, you will begin to notice people visiting your blog and engaging with your content.
You need to engage with those readers and build a community. Do everything you can to keep them coming back to your blog. Reach out to readers personally to get feedback. Respond to comments from your readers and look after them and they will spread the word for you and help you bring in new readers. It is also easier to make money from an engaged reader than someone who reads your posts and leaves.
- Start making money
In the first four steps we built the foundation for our blog. We started the blog, created content, found readers and built engagement with the readers. These things are not easy but once you do them it can set you up to be able to monetise your blog.
Now there are quite a few ways that you can make money blogging but we will break it down to 5 main ways;
- Affiliate Marketing
- Continuity Programs
There are many bloggers who start making money using their blog with advertising. This is similar to how a magazine or newspaper makes money selling ads. As your readership grows, you will find advertisers willing to pay to get exposure to your audience.
You do need decent traffic to do a direct deal with an advertiser but if you do not have those kinds of numbers you can always use an ad network such as Google AdSense, that act as a middleman.
Affiliate Marketing is when you link to a product that is for sale on another site such as Amazon and someone follows the link from your site and ends up buying that product you earn a commission on the sale.
Products are one of the best ways to make money blogging. Virtual products such as Ebooks or courses are a great way for recurring revenue. They are cheap to make, usually only time invested, and once they are made you can make money selling the product to all your readers.
A continuity program is when a reader pays you a monthly or annual fee for access to a combination of; exclusive content, community area or forum, coaching or mentoring and other benefits like access to products or services.
Bloggers can also make money selling services. These usually include coaching, consulting or mentoring services. The key is to use your blog to highlight your expertise to the point that people want to hire you as a result of what they see that you know and can do.
A lot of bloggers use multiple income streams. They may offer coaching and consulting and sell a virtual product as well. Diversifying your income this way is not only smart but helps you spread the risk of having all your eggs in one basket. It can also speed up the journey to becoming a full time blogger.
I hope this article has helped you and puts you well on your way to making money blogging. Soon I will have more articles similar to this one, so remember to check back often and don`t forget to leave any questions or comments below.